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Growing your International Business

• Choosing the right structure for doing business in other countries. How setting up and expanding in the European Union can benefit businesses, and business models you should consider
• Doing business in another language. Your business needs to be able to communicate in the language of any country you intend to trade in or with
• Finding the right staff in other countries. How to find, hire and retain the right staff when moving your business into the Europe
• Managing your business in different countries. What you need to do in order to successfully expand your international business
• Marketing your business internationally. How to market your business effectively in another European country, including researching your target audience

Growth through international trade

• Exporting. What’s involved in selling goods or services to another country. Every entrepreneur can potentially increase sales, compete in diverse markets and reach a global audience with his or her particular skills and expertise.
• Manage the risks of exporting. Identifying and managing export risks
• Selling and promotion overseas. Advice and support on sales promotion, marketing, advertising and PR when planning to export to overseas markets.
• Intellectual property protection overseas, including trademarks,copyrights and international patents. How to protect your ideas and innovative inventions overseas
• Importing. Tax and other advantages from importing (buying) goods or materials from other countries.
• Manage the risks of importing. Controlling the risks of importing while capitalising on the opportunities.